Smart calculators for independent professionals
Set the right consulting rate for freelance marketing strategy and execution work.
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Marketing consultants straddle the line between strategy and execution — and your rate should reflect that. Whether you specialize in SEO, paid media, content strategy, or full-funnel growth, this calculator helps you price your expertise at a level that sustains your business and matches the value you deliver.
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US-based freelance marketing consultants typically charge $100–$300/hour. Generalists and implementers charge $75–$150/hr, while specialists (SEO strategists, CMO-for-hire, growth consultants) charge $150–$400+. Rates increase significantly with a track record of measurable client results.
Frame your rate in terms of ROI. If your SEO strategy generates $50K in additional revenue, your $10K fee is a 5x return. Build case studies, track metrics, and always tie your work back to business outcomes.
It depends on your business model. Strategy-only consulting commands higher hourly rates but requires more clients. Strategy + implementation earns more per client but at a lower hourly rate. Many consultants start with implementation and transition to strategy-only as they build authority.
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Disclaimer
This calculator provides estimates for planning purposes only. Your actual tax obligations and expenses depend on your jurisdiction, deductions, and individual circumstances. Consult a tax professional for personalized advice.